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Precision Streaming Ads
for Local Services
AmazonPrimeVideo Disney+ Paramount+ Hulu
HOW PEOPLE WATCH TV TODAY
Traditional cable viewership continues to decline. Millions of households now watch TV through streaming platforms instead of cable.
Streaming platforms include:
- Amazon Prime Video
- Disney+
- Paramount+
- Hulu
Smart TVs
Primary viewing device
WHAT STREAMING ADS LOOK LIKE
Ads can target specific cities and zip codes
Campaigns can run with flexible budgets
Performance can be tracked and optimized
Businesses control how often their ads appear
HOW TARGETING WORKS
Location Targeting
- Cities
- Zip codes
- Service areas
Campaigns can run with flexible budgets
- Home improvement interests
- Moving activity
- Homeownership data
Performance can be tracked and optimized
- Homeownership status
- Household income ranges
- Demographics
COST OF STREAMING ADVERTISING
Streaming ads are purchased using CPM pricing.
CPM stands for Cost Per Thousand Impressions.
• Amazon Prime Video: $10 – $15 CPM
• Disney+/Hulu & Paramount+: $25 – $40 CPM
• Campaigns aim for a frequency of about 4 views per household each month
Lower CPM platforms deliver more impressions per dollar spent.
ESTIMATED IMPRESSIONS PER BUDGET
$1,500 Budget
Amazon
100,000 – 150,000 impressions
Disney / Paramount
37,000 – 60,000 impressions
$3,000 Budget
Amazon
200,000 – 300,000 impressions
Disney / Paramount
75,000 – 120,000 impressions
$5,000 Budget
Amazon
330,000 – 500,000 impressions
Disney / Paramount
125,000 – 200,000 impressions
Household Reach Example
Example
200,000 impressions ÷ 4 frequency ≈ 50,000 households reached
RECOMMENDED BUDGETS BY MARKET
Small Cities
Recommended budget
$1,500 – $2,500/mo
Mid Size Cities
Recommended budget
$2,500 – $4,000/mo
Large Metro Areas
Recommended budget
$4,000 – $6,000+/mo
LEAD CAPTURE FUNNEL INCLUDED
Step 1
Your ad appears on TV platforms like Amazon Prime Video, Disney+, Hulu, or Paramount+.
Step 2
Viewers instantly scan an included QR code or link.
Step 3
Contact information is collected via a simple survey or page.
Step 4
Leads are delivered directly to your email, phone, or CRM system.
CREATIVE PRODUCTION
Professional streaming ads require high-quality creative. Creative packages include:
- Script writing
- Voiceover
- Video editing
- Platform formatting
- Campaign setup
Basic Creative
$1,500
One ad variation
Standard Creative
$2,500
Two ad variations
Premium Creative
$3,500
Three ad variations for testing
Already Have a Video Ad?
Creative Adaptation & Platform Formatting: $1,500 – $2,500/mo
CAMPAIGN MANAGEMENT
Monthly campaign management ensures ads perform effectively.
Management includes:
• Campaign setup and launch
• Audience targeting optimization
• Platform optimization
• Performance monitoring
• Monthly reporting
Monthly management fee: $1,000 per month for ad budgets up to $5,000
For Larger Budgets:
- $0 – $5,000
- $5,000 – $10,000
- $10,000+
- $0 – $5,000
- $5,000 – $10,000
- $10,000+
EXAMPLE CAMPAIGN
Monthly ad budget
$3,000
Amazon inventory
200,000 – 300,000 impressions
Estimated households reached
50,000 – 75,000 households
Frequency
Approximately 4 views per household per day
FIRST MONTH INVESTMENT
Standard creative package
$2,500
Monthly management
$1,000
Ad budget
$3,000
Total first month investment
$6,500
Ongoing monthly investment
$4,000
CAMPAIGN MANAGEMENT
- Premium streaming platforms
- Local zip code targeting
- High household visibility
- Flexible budgets
- Measurable impressions and reach
NEXT STEPS
Step 1
Discuss your service area and target locations
Step 2
Determine a monthly advertising budget
Step 3
Create your streaming TV ad and launch your campaign